About Adam Cherrington
Digital Health Consultant. Patient Champion.
Adam Cherrington has spent his career at the intersection of healthcare technology and the human experience — helping vendors build better solutions and helping providers adopt them in ways that actually stick.
Digital Health Consultant
Patient Champion
Bridging Two Worlds
Adam Cherrington is a healthcare strategist, consultant, and speaker who has dedicated his career to closing the gap between healthcare technology innovation and real-world patient outcomes. With deep experience on both sides of the vendor-provider relationship, Adam brings a rare perspective to some of healthcare's most persistent alignment challenges.
His work is grounded in a simple but powerful belief: that the best healthcare technology in the world only creates value when it is adopted, used, and trusted by the people it was built to serve — clinicians, administrators, and patients alike.
Through Aligned Health Advisory, Adam works with healthcare technology vendors to sharpen their go-to-market strategy, build meaningful provider relationships, and navigate the complex procurement and implementation landscape that defines health system decision-making. He also works directly with provider organizations to evaluate technology investments through a patient-centered lens.
Core expertise
Where Strategy Meets Real-World Healthcare
Healthcare Technology Strategy
Helping vendors and providers align on what technology should do — and how to get there — in complex, high-stakes healthcare environments.
Stakeholder Alignment
Navigating the clinical, operational, and financial stakeholders whose buy-in determines whether a technology initiative succeeds or stalls.
Patient-Centered Design
Ensuring that consumer and patient perspectives are built into technology strategy from the start — not retrofitted after the fact.
Market Access & Go-to-Market
Guiding health tech vendors through the provider procurement process with strategies that build trust and accelerate adoption.
Executive Communication
Translating complex healthcare technology concepts into clear, compelling narratives for boards, leadership teams, and clinical audiences.
Consumer Alignment Research
Producing and applying original research on how consumer expectations and behaviors are reshaping healthcare delivery and technology adoption.
Speaker & educator
Bringing Clarity to Healthcare's Hardest Conversations
Adam is a sought-after speaker for healthcare conferences, executive education programs, and industry events. His talks combine original research, real-world case studies, and a practitioner's perspective to help audiences understand — and act on — the forces reshaping healthcare technology adoption.
What drives the work
Principles That Guide Every Engagement
Patients at the center
Every strategy, every recommendation, every engagement is evaluated against one question: does this ultimately serve patients better?
Honest over comfortable
The most valuable advisory work surfaces the hard truths — the misalignments, the gaps, the assumptions that are quietly undermining adoption.
Both sides of the table
Having worked with vendors and providers, Adam brings empathy for both perspectives — and the credibility to broker alignment between them.
Relationships over transactions
Sustainable healthcare technology adoption is built on trust. Every engagement is designed to strengthen relationships, not just close deals.
Let's connect
Ready to Work Together?
Whether you're a healthcare technology vendor looking to sharpen your strategy, a provider organization evaluating a technology investment, or an event organizer looking for a speaker — Adam would love to hear from you.